UIP collects information about our visitors (both offline and online) so that we can provide an experience that is tailored to their preferences. Since the privacy of our visitors is of paramount importance to UIP, we wish to protect it and maintain the trust of our visitors while collecting the information necessary to do this. UIP is fully committed to providing information about the collection and use of personal information furnished by, or collected from, visitors while using our websites, products and services. We offer visitors the choice to decline (opt out) participation in certain services and promotional benefits provided by UIP and/or its carefully selected third parties. Below is an explanation of the information we collect, how we use it, and why the use of this information will benefit our visitors’ experience.

WEBSITES:
The websites owned or controlled by UIP may ask for and collect personally identifiable information in order to provide a customized experience. Visitors are given notice of this request and they have the ability to choose the information they wish to share with UIP. Visitors will be informed about how UIP may use such information, including whether it will be shared with carefully selected third parties. In most cases, the information a visitor provides is added to our database in order for UIP to provide personally tailored messages which are delivered online and offline. Visitors will always be offered the choice not to provide personally identifiable information or to have it shared with others. Please note that UIP does not control and will not be responsible for the privacy policies of third party websites, including websites owned or controlled by independent franchisees, third party owners of hotel properties, or websites not controlled or authorized by UIP. Third party websites that are accessed through links on our websites have separate privacy and data collection practices, and security measures. We have no responsibility or liability for the practices, policies and security measures implemented by third parties on their websites. We encourage you to contact them to ask questions about their privacy practices, policies and security measures before disclosing personal information.

SECURITY:
We respect our visitors’ privacy. Personally identifiable information can be accessed and updated by the visitor during and after the registration process with the assistance of a UIP customer service representative. Security is provided concerning credit card information, names, addresses, e-mail addresses and any other personal information that visitors may provide to UIP. Although “guaranteed security” does not exist either on or off the Internet, we safeguard our visitors’ personally identifiable information by using industry standard practices.

COOKIES AND INVISIBLE PIXELS:
A cookie is a very small text file that is sent to a visitor’s browser from a web server and stored on the visitor’s computer hard drive. It assigns the computer a unique identifier. It is essentially the visitor’s identification card when s/he returns to the UIP website. Cookies save visitors time because they help us to provide the visitor a customized experience without having to remind us of his/her preferences each time s/he returns to our web pages. UIP cookies cannot damage visitor files, nor can they read information from the visitor’s hard drive.

Cookies help us provide our visitors with a personalized online experience in the following ways:
· They remember visitor names and passwords for future visits so log-in is easier and faster
· They ensure visitors are provided with the appropriate frames and content
· They ensure visitors obtain the information requested
· They help us deliver communications that are relevant and targeted to our visitors’ interests

UIP cookies do not follow visitors when traveling on the Internet after leaving UIP websites. We track the usage of our websites in order to modify it according to our visitors' needs. We pay attention to what information is requested and attempt to make it easier to find such information in the future.

If visitors do not want the benefits of these cookies they can set their browser to reject the cookies. Visitors should consult the instructions for their particular browser on how to do this. However, visitors should understand that rejecting cookies might affect their ability to perform certain transactions on our websites and our ability to recognize their browser from one visit to the next.

EMAIL:
From time to time, UIP asks visitors for their email address in order to provide relevant information such as reservation confirmations and offers. Email addresses may be joined with other information provided at our website and may also be augmented with other data sources. By providing their email address to us, visitors may receive email. Visitors will always have the ability to accept or decline email communications from UIP.

Email communication is sent only to people who have consented to receive email from UIP or by our carefully selected third parties. At the time of email capture, UIP will advise the visitor that we will use the email address for service and product information, as well as marketing and promotional communications. At any time a visitor may opt-out of receiving email communication by following the directions posted in every email, or by following the directions at UIP’s website or by contacting a UIP customer service representative to opt out of email communication.

Visitors may receive periodic offers and information from UIP about our products and services, as well as offers and information from UIP’s carefully selected marketing partners. Visitors may also receive offers and information directly from these selected third parties. Visitors who do not want to receive marketing information from UIP and/or these third parties in the future, have the option to contact us in order to decline such communication.

Once a visitor has opted out, they can choose to opt-in again by changing their profile online or by contacting us in any of the above ways.

In cases when a visitor voluntarily provides personal information in response to an email (a survey or purchase form, for example, UIP (or a third party engaged by UIP) will inform the visitor how this information will be used. For example, information may be used so visitors can receive the goods, services or information that was requested. UIP may also use this information in aggregate form to get a better understanding of the type of individuals responding to specific offers.

PERIODIC REVIEW AND MODIFICATIONS:
UIP recommends that visitors review this Privacy Statement periodically, as UIP may revise it from time to time.